Digital advertising is one of the most effective ways that brands use publicize your products and services. Just open a website and we will find a good number of ads flooding the site to be noticed. In fact, it is the main way in which website owners make a profit and brands sell their products.
Today this type of advertising is not only found on websites, we also find advertising on social media. Instagram is no exception; Many brands use this medium for their advertising campaigns very effectively. Instagram includes the functionality to create and place our own ads in stories. In this article we will teach you how to do it.
What does it take to create an ad for Instagram stories?
Apart from having creativity and good intuition to sell more and better on social media, we also need to have some basic knowledge about using editing tools. In addition, it is necessary have an advertising account on Facebook Adshave your Instagram account associated with Facebook Ads and create a pixel conversion on Facebook.
A Facebook Ads account
Facebook Ads is a system that allows us to create and advertise our own ads on the social network. It offers the advantage of being able to filter your ads so that they reach a particular audience and you don’t need a high budget. It also offers the option to choose the form of payment, either for clicks received or cost for impressions or actions.
To start creating and running ads with Facebook Ads, you need to create a business account. To do this, follow these steps: Go to business.facebook.com/overview and then go to ‘Create Account’. We log in with your Facebook email and password and then you must enter the company name, your name and the email address of the company. Finally, we click on ‘Submit’.
Link Facebook Ads with your Instagram page
Presumably you have already created it your Instagram accountnow the next step is link the two accounts so you can use Facebook Ads resources. To do this, open the Facebook Ads account and then go to the ‘Settings’ tab in the upper right corner. A window will open where we will look for the Instagram option. Then, we logged into Instagram and we already have both accounts associated.
Create a pixel conversion on Facebook
Facebook’s pixel conversion is a system that allows you to measure the various events that occur in your account web. It can measure how many people visited the site, how many saw or bought a product, and so on. This way we can know how many conversions our ads have generated and the cost involved.
To create a conversion pixel we have two options: to track conversions with events and to track custom conversions. To do this we go to ‘Power editor’ and then ‘Tools’ and then ‘Pixels’. In the pixels section click on the ‘Create conversion’ button and choose one of the two available options.
How do you get started creating your Instagram ad?
Once we are clear about what we are pursuing in our advertising project, we must move further in its creation. We need to determine which audience we want to reach and the site where the ad will be located, as well as the strategy for attracting attention. Here are the four steps in more detail.
Goal setting
To create an ad in Instagram stories we must be well defined what is the purpose of the ad. Although the platform can do this automatically based on your history data, it offers us more options to choose from: get more customers, more visits, more messages, or more interaction with the public.
Target audience adjustment
In this section it is very important detail very well what kind of audience we want to reach with our ad. Facebook associates these parameters with the millions of data it has of the millions of people who use the platform. In this section the system allows us to segment the audience by categories such as: sex, age, demographic details, etc. and countless more details that will help the algorithm reach the audience you want.
Desired location
In this case, we must choose where we want our advertisements to appear. The ads created they can be directed to both Facebook and Instagram. In our case, the ads will be aimed at the audience that visits Instagram stories. So we can choose only this platform.
Choose the call to action
In this case, we need to think about the action we want people to take when they see your ad. It is closely related to the goal we are pursuing with the ad. The system gives us the option to choose the call to action using the CTA ‘call to action’ button for its acronym in English. Depending on the goal we have calls to book, buy, register, more information, send message and call.
To create the ad for Instagram stories, follow these steps: open the ad manager and select ‘Create’. Choose the target, provide the campaign data, in the location section select ‘Manual placements’> Stories. We set the budget and ad duration. Then the format of the ad is video, photo or image or sequence. Finally we give ‘Confirm’.
In which section of Instagram or Facebook Ads can you see your results?
If we want the system to do automatic optimizations to our ads we go to the ‘See more variations’ section. We’ll show you the possible variations your ad may experience after optimization. In the ‘Instagram Stories’ section we can preview the ad before submitting it for review. There is also the ‘Story format’ section which will allow us to see what the ad looks like in certain stories.
