This microblogging social network is great a tool for real-time interaction be able to keep up with people and keep an intercom when posting updates. Its scope and effectiveness are so great that it is necessary to use statistics to analyze how campaigns are performing, and these allow us to evaluate the various data that are being treated, as they are very abundant to analyze individually. one.
Using statistics to find out how many people are involved with your account, we have different tools, such as Socialbro and Twtrland. These help us to analyze all the data related to the campaign to determine if we are on the right track to achieving the stated goals. In this article we will look at what we can find in the way of analysis and what is essential to observe in your Twitter campaign.
What can you find in your Twitter account statistics?
What you need to look for depends on the purpose your Twitter account, regardless of what it is; are these basic aspects you visit your profile, your account number, followers, and campaign-based interviews. With these factors in mind, you’ll know exactly how much of an impact your campaign has had on how well it’s understood, and how clear the message is. Because statistics show us the daily evolution of all these interactions.
Visits to your profile and interaction rate
When a campaign is running, for example, sharing a video on Twitter aims to publish a tweet and you can see that. If we see that there are several visits to our profile after tweeting the video, we can say that he liked the tweet video and that we are on the right track. The interactions, on the other hand, are the retweets from it and the mentions they make at the bottom of the original Tweet, all of which allow us to appreciate the impact of the campaign.
Quotations from your account and Featured Tweets
When we are in a campaign and the interaction manages to have a good margin, we can see that mentions are made, which are defined in a tweet. another user mentioned our account. In statistical analysis, this is one of the interactions we want to increase in number, which indicates that we are gaining a deeper reach over the rest of Twitter accounts, even if they are involved in other campaigns.
The most prominent and well-known tweets are the most important and well-known ones. If we look at the graph, we can know what these are and how we can formulate them correctly, which is a reference for a larger framework.
Growth of followers and follow-up conversations
An analysis of the growth of followers in a campaign or in previous campaigns, statistically analyzed, gives us a reference, that our account is on the right track. In this case, the growth of followers is something crucial to the success of an account. Simply because here we will know in the foreground how many people interact in real time with our Tweets and whether they like it or not, as soon as we tweet.
How to measure your Twitter account statistics with the ‘Socialbro’ tool
In this very useful tool, we can find some very good features that you need to know in order to improve our goal and improve your campaign. It also provides important information about users, such as seniority, recent tweets, make tweets, among others.
In this case, all you need to do is sync Socialbro with your account, where we can see statistics for general data, such as time zones, languages. In addition, you can also compile real-time statistics, such as following a tweet, knowing what the community is tweeting, and what they are talking about, in short, this website is very helpful.
How to view your followers’ statistics and published tweets with the ‘Twtrland’ tool
With this option we were able to quickly access a dashboard; which immediately shows us a graph where we can follow and see your favorite tweets and follow-ups. This has a wide selection of followers in a category, known followers, RT frequency, shared links, photos you can see, so this tool is a great help.
Introduction How do I measure Twitter statistics to analyze your account campaign? Look at the way it was first published in the magazine.